Before I go about criticizing the place, I should note that the day we had yesterday at Wonderland was pretty great. The trip was kind of a treat for Natalie's 13-year-old brother. He's in town for the week, and he recently won a special citizenship citation at his primary school graduation ceremony, and when we asked him whether there was anything he really wanted to do while he was in Toronto he named the amusement park. So off we went.
It was my kids' first time at an amusement park. They loved the helicopters, the swans and the playground structures, but most of all I think they enjoyed having everyone together and cheerful and fun. Some of the best moments happened between rides, as Natalie and I zoomed the strollers over the brick pathways and allowed ourselves to be guided by the whims of our children. We set aside our workaday concerns, and focused on the kids.
At the end of the day, around 5 p.m., Natalie and I took turns watching the kids solo, to allow the other partner to go and ride the Behemoth, the park's newish roller coaster. Natalie went on it before me, so when I went on it, it was her little brother's second time around. At the top of the first, monster hill, he pointed off to the south and said, "Check it out, you can see all the way to the CN Tower."
At that point, my entire body was rigid. "I'm not looking," I said to the 13-year-old boy next to me.
"Why not?" he said. "It's cool."
Between gritted teeth, I managed to get out, "Too frightened."
During Natalie's ride on the Behemoth I was with my kids in Kidsville. Or maybe it's Kidzville. Anyway, this was the end of the day, and after eight hours of amusement park intensity, the two of them were getting a little nuts. Plus I was tired. And then, off in the distance, I saw a sign advertising exactly what I needed:The Parent Rest Zone! What a great idea, I thought. I envisioned couches and dim lighting. I envisioned soothing music and complimentary back rubs. Perhaps the kids could have a bit of a nap. Perhaps I could.
But no. Here is what we found when we entered:
Coin-op rides! Lots of them! In an amusement park! What Wonderland called a "Parent Rest Zone" in fact was a loudly-decorated chamber crowded with coin-op rides and stuffed-toy vending machines. There weren't any couches. Instead there was a kiosk where Rogers, the cable-company, could tell tired parents about the remarkable products Rogers provides. Factor in that my kids go slightly insane around coin-op rides, and the relief that I'd felt when I first saw the Parent Rest Zone sign—that melted away.
I felt betrayed. This seemed like—like dirty pool. It seemed like cheating. "Really, Wonderland?" I thought to myself. "Really? Fleecing me of every last dollar is so important to you THAT YOU WILL STOOP EVEN TO THIS???"
This wasn't an oasis. It was the amusement park's most aggravating elements, compressed and made more expensive, in an area calculated to prompt children to nag their parents to spend just a little bit more money. Eventually I spied a small difficult-to-find changing area, where I traded Penny's wet diaper for a dry one. And then we got out of there.
I can see the logic behind this. I even realize such strategies help to keep the entrance price from being more expensive than it already is. But I wonder whether Wonderland's bit of Orwellian doublespeak is a misguided bit of capitalism. I wonder how much money they really make from the coin-op rides in the supposed "Parent Rest Zone." Perhaps a buck or two here and there from the parents who are so browbeaten that they feed the rides' slots just to keep their children quiet—even though other, better rides are a few feet outside.
But can you imagine the gratitude from customers that Wonderland would earn if they actually did make the Parent Rest Zone a rest zone? If they closed the cheap souvenir stand, for example, and made that space into something similar to what I'd originally envisioned—a soothing place with comfortable seating, one possibly even free of advertising or other product come-ons? Wouldn't parents' gratitude make them more likely to visit Wonderland more frequently? And wouldn't that generate more business for Wonderland, in the end?




